In an article I found on Veriety.com that reviews the show, reporter Brian Lowry points out this very interesting aspect of the show: "But the actual decision on who 'wins' — in a move intended to elicit gasps, apparently — falls to the extended neighborhood, in a sort of 'It takes a village to decide if that vanity goes with the tile' flourish" (Lowry). I think this is NBS's effort to smooth one of the major bumps in Extreme Makeover: Home Edition: the remodeled homes stood out a lot on their streets and undoubtedly caused tension between neighbors. By having the neighborhood weigh in on the results of the remodeling, the show tries to smooth over that jealousy and visual display of class (even if the family may not actually be that wealthy).
One of my questions upon finding this show and reading a little about it, is how are these homes selected? Is it similar to Extreme Makeover: Home Edition in which the owners send in some sort of letter/application/video to convince the producer that they deserve the remodeling? While I have not been successful in finding any answers to this question, I have stumbled across a contest NBC is having to promote the show in which anyone can enter for a chance to win $100,000 in Lowe's products and services as well as a consultation with the winner of the show. This alone promotes self-surveillance among viewers of the show so that they enter the contest because they have seen the remodeling on the show and then think about what their own homes "need fixed".