In 1999, the movie "The Blair Witch Project" came out in theaters. The story of three teenagers who disappeared into the woods while doing research on the legend of the Blair Witch. Supposedly the Blair Witch was Elly Kedward, a woman who had been accused of witchcraft and child murder back in 1785 and had been banished from the town, left to die of cold in the woods. Her spirit was said to still haunt the area. The movie actually became a multimillion-dollar box office sensation soon after the release of the website.
Although the movie was fictional, the Blair Witch website allowed visitors to view detailed historical information about the legend of the Blair Witch, including old photographs, police reports, letters, and interviews with officials. It was all so convincing that many people were fooled into believing that Elly Kedward was a real historical figure, and that there really was a legend of a Blair Witch.
In JT's hoax, good still came out in the end because not only did it sale, but many people still found happiness through the books. In this case, even though it was later revealed to be the hoax that it was, the website still ended up doing some good. The website ended up revolutionizing internet marketing. Movie studios started churning out hoax websites to accompany their movies, in the hope of generating the same kind of buzz that the Blair Witch Project enjoyed. But not one has been able to match the success of BlairWitch.com.