Artist, Bruno Ribeiro, started the project, "Real Life Instagram." For those of you who are not familiar with Instagram, it is a social media app in which one can take pictures or videos and post them to the app. Once posted to the app, friends and followers can view the pictures or videos through the app. So what Ribeiro has done is created paper frames designed to copy the interface of a typical Instagram photo, and then he posts them in public places.
He has played with the idea of social media being in the real world, despite the fact that what we post on social media is what happens in the real world, typically.
Which Instagram posting is more real? The one that we find when we walk down the street or the one that we actually post to on the social media app? It would seem the one in real life, but that is a copy of the original. So if you take a picture of this "real life Instagram" you are taking a copy of a copy. It's never ending. Ribeiro even has pictures of other people taking pictures of the "real life Instagram!"
The idea is Baudrillaudian, despite the fact that it is obvious which is the real and which is the fake, at least to an extent-- that being we know which one came first. It is in a way, that second order of simulacra because we have to question which is real.