Tuesday, April 15, 2014


Artist, Bruno Ribeiro, started the project, "Real Life Instagram." For those of you who are not familiar with Instagram, it is a social media app in which one can take pictures or videos and post them to the app. Once posted to the app, friends and followers can view the pictures or videos through the app. So what Ribeiro has done is created paper frames designed to copy the interface of a typical Instagram photo, and then he posts them in public places.
People then take pictures of these paper frames- how ironic. Essentially, one is taking a picture of a fake picture. What's even more-- these people then post those pictures on Instagram! Ribeiro's paper frames even have colored cellophane over the cut out to mimic the filters which you can choose from on Instagram.

He has played with the idea of social media being in the real world, despite the fact that what we post on social media is what happens in the real world, typically.
I have to wonder, if one takes a picture and immediately posts this picture to Instagram, then what he or she missing during that period of time. I think the obvious answer is they are missing "real life." However, in a world such as today, where technology is ever changing and becoming more and more a part of everyday life is that post on Instagram more real than what is happening before him or her?

Which Instagram posting is more real? The one that we find when we walk down the street or the one that we actually post to on the social media app? It would seem the one in real life, but that is a copy of the original. So if you take a picture of this "real life Instagram" you are taking a copy of a copy. It's never ending. Ribeiro even has pictures of other people taking pictures of the "real life Instagram!"

The idea is Baudrillaudian, despite the fact that it is obvious which is the real and which is the fake, at least to an extent-- that being we know which one came first. It is in a way, that second order of simulacra because we have to question which is real.


  1. I am also struck by a change in my own life: I used to have the feeling that taking a video of something would lift me out of the moment and I might "miss something." Now I think I worry that if I don't capture it on video and share it with my people, then I would miss that very same "thing," whatever it is...

  2. And so then for that something to be real, you have to share it. Maybe Bruner was correct when he suggested that narrative makes the real, then?


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