The town of Merriment, Colorado was built to rival Celebration, Florida. It was advertised by its creators, Carp Industries, to be a peaceful utopia. Carp Ind. had other plans. The entire town was rigged - wired - with cameras, actors, and special effects. It was the dream of Richard Carpenter, Carp CEO, to create the first "real" horror movie.
His plan was to creep and haunt the real residents of the town in order to capture their response. He did not plan for the actors to become ghosts and the residents to start killing each other. It gets to the point that town becomes literally haunted, far beyond Carp's simulation.
I wanted to play with Baudrillard's third order of simulacra: when the simulated replaces and then produces the real. Carp's fictitious effects cause very real psychological damage to the residents, and, in this world, cause very real hauntings.